Africa — SMCG Group market pathways

SMCG Group  ·  Gaborone, Botswana

Building Africa's
Market Pathways

A Botswana-rooted, Pan-African holding company connecting consumer brands, food systems, wine, advisory platforms and strategic partnerships across Africa and the world.

Est.

2008

HQ

Botswana

Heritage

ABR Consulting

Certified

Brand Botswana Pride Mark

Who We Are

A Holding Company Built for Trade,
Brands and African Opportunity

SMCG Group operates at the intersection of trade, consumer goods, hospitality, advisory, retail experience and market access. From premium dairy through SMCG Foods, to curated wine distribution through SMCG Wines, to experiential retail through World of Wines — we build platforms that move products, ideas and partnerships with credibility.

Following the merger of ABR Consulting into SMCG Group and strengthened by the founders' global experience, SMCG Group brings together advisory intelligence, consumer brand execution, supply relationships and Pan-African networks to create routes to market across Africa and beyond.

15+

Years of Market Experience

10+

Sectors Served

16+

Institutional Relationships

9

Operating Divisions

"Botswana-Rooted.
Pan-African by Design.
Global in Execution."

SMCG Group is proud to be headquartered in Botswana and certified under the Brand Botswana Pride Mark. Our work reflects a commitment to responsible trade, local pride, skills transfer, ethical business and African excellence.

Brand Botswana Pride Mark Certified

Brand Botswana Pride Mark Certified

Work With Us

Partner with
SMCG Group

We work with companies, institutions, producers, investors and strategic partners seeking credible market pathways across Botswana, Africa and selected international markets.

SMCG Group

Botswana-rooted  ·  Pan-African by design

[email protected]

© 2026 SMCG Group