Botswana-rooted · Pan-African · Global
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A Pan-African Holding Company with a Botswana Heart
SMCG Group builds and connects platforms that move products, people, capital, culture and opportunity.
SMCG Group is a Botswana-rooted, Pan-African holding company operating across food and beverage distribution, wine, retail experiences, advisory, procurement, market access, hospitality training and strategic partnerships.
The Group was built from entrepreneurial and advisory roots dating back to 2008, when ABR Consulting began its journey as a boutique market entry, business expansion, advisory and capital-raising firm. That foundation shaped the DNA of SMCG Group: relationships, execution, market knowledge, influence platforms and the ability to connect opportunity with action.
Following the merger of ABR Consulting into SMCG Group, the business expanded into an operating group with consumer-facing brands, distribution capability, premium food and wine platforms, hospitality training, strategic advisory and special project execution.
What Drives Us
Purpose, Mission & Vision
Purpose
Our Purpose
To unlock African potential by building credible market pathways for products, businesses, brands and institutions.
Mission
Our Mission
To position Botswana and Africa as credible sources of products, partnerships, skills and opportunity by building trade routes, consumer platforms, advisory relationships and market access systems that create long-term value.
Vision
Our Vision
An African continent that trades more effectively, collaborates more confidently, creates more jobs, exports more value and competes globally with pride, discipline and excellence.
How We Operate
Our Principles
Partner with SMCG Group
We work with companies, institutions, producers, investors and strategic partners seeking credible market pathways across Botswana, Africa and selected international markets.
Contact Us